I was rather intrigued by this article at Chow on the phrases used by food packagers in the past 50 years that fool consumers into buying, because I’m easily coerced into purchases by labels. And these pushers of products with words are clearly attuned to cultural moments and the psyche of those trapped in them. So scientists in the ’60s made easy foods with bright colors and unfussy fonts, like “Nestle’s Quik,” and in the ’90s we got banners promising low-fat treats in appealing green boxes. Read more about then and now HERE.

