It’s funny, the difference in our feelings towards germs in childhood vs. adulthood. “Ew, holy germfest”  never even crossed my mind from the notion of Willy Wonka’s lickable wallpaper, but that’s the first thing I thought of when spotting this lickable Jaffe Cake elevator. The unique ad campaign is currently being tested in an elevator in London. Read more HERE.

By Meaghan Mountford




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